What’s Most Important: Sales, Marketing or Branding?

Whats most important?    Sales, Marketing or Branding?   They all have an importance when building a profitable, successful fitness business.   One of the most popular questions I hear on my first calls with a fitness professional wanting to scale their business:   Do I need a website?   What type of logo or…

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Tackling The Fear of Success

Truth be told, I’ve battled the fear of success my whole life.    I’m still a work in progress.   So how do you overcome this fear and step fully into that feeling of ‘deserving’ success and abundance.    Funny, I find that I coach others better on this, that doing it myself, ever felt…

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Does Business and Balance Exist?

How many times have you heard, I’m too busy, I don’t have time.    This was me all throughout my 20’s and even a few years ago.    My kids totally changed my perspective, yet I’ve been the most successful in my entire career with them and not killing myself in doing so.   So…

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Build Unshakable Confidence!

Building Unshakable Confidence!    One of our most popular courses in Trainer Revenue Multiplier, has been ‘Unshakable Confidence’.   Today, I’m going to expand on things from the original course, as Unshakable Confidence is a key cornerstone to a successful fitness business.    Confidence is not learned through a book, it’s earned through small consistent…

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Who’s on your bus?

Who’s on your bus?   Your personal and professional circle can be broken down into a few categories.  Taking inventory every so often of where your energy is being shared is critical to growth.   Let’s say you got an old friend, who zaps your energy every time you are around them, you decide you…

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Fitness Professionals, The Truth About Free!

How many times have you opened up social media and seen at least 5 offers on something for free.    Some examples: 5 Day or 7 Day Challenges, 14 day Trials, 30 minute fitness consultations, one free training session, free butt building workout, free Facebook group, free ebook.    Free works if you position it…

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Three Ways to Earn More Without Adding Time

Time is the of the most valuable asset we have.  I can’t tell you how much I’ve abused it though over the years and took it for granted.     Now with 2 kids, focused on quality relationships and things that bring me joy and in creating a positive impact in the world, I’ve come to…

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What’s your message to your market?

If you were in the elevator with me for 30 seconds and I asked you what you do for a living, how would you respond?   Most would say something like, I’m a personal trainer, got my NASM certification, been training clients for 5 years and work out of Hidden Gym in Plano, Texas.  …

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Where to find more of your perfect clients

Where to find more of your perfect clients?   When one goes through TRM10K, one area we hit on after you have identified WHO your perfect client is and what pain they are in, is then looking at WHERE can you find more of them by breaking down your Golden 50?   Truth be told,…

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How To Get Leads Without Spending a Dime

One of the most common questions I get is how can I get more leads, Mathew.   I’m going to break it down for you in 2 categories:   First, is your database or circle of influence, which is your network you know and that knows you. Second, is the network that doesn’t know you…

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