Fitness Professionals, The Truth About Free!

How many times have you opened up social media and seen at least 5 offers on something for free.    Some examples: 5 Day or 7 Day Challenges, 14 day Trials, 30 minute fitness consultations, one free training session, free butt building workout, free Facebook group, free ebook.    Free works if you position it…

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Three Ways to Earn More Without Adding Time

Time is the of the most valuable asset we have.  I can’t tell you how much I’ve abused it though over the years and took it for granted.     Now with 2 kids, focused on quality relationships and things that bring me joy and in creating a positive impact in the world, I’ve come to…

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What’s your message to your market?

If you were in the elevator with me for 30 seconds and I asked you what you do for a living, how would you respond?   Most would say something like, I’m a personal trainer, got my NASM certification, been training clients for 5 years and work out of Hidden Gym in Plano, Texas.  …

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How To Get Leads Without Spending a Dime

One of the most common questions I get is how can I get more leads, Mathew.   I’m going to break it down for you in 2 categories:   First, is your database or circle of influence, which is your network you know and that knows you. Second, is the network that doesn’t know you…

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