How to build a Standard Operating Procedure

How do you build a ‘Standard Operating Procedure’?   Many of our Trainer Revenue Multiplier clients reach a phase where they need to start to hire a team.   So what is the first step to getting your first person hired?   A standard operating procedure is a document that contains step by step information…

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Success, At What Cost?

I was seriously questioning writing about this, my anxiety rose as I thought about it.     It’s going against the grain on what has been saturating our social feeds, written in books and seen all over the internet.    Grinder harder.   Hustle more.   Sleep less.    At what cost?   Depression and suicide…

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Selling with Integrity

Selling with integrity, what does that mean?   Selling is a part of life, although it’s taken a big shift over the years into practices that are pushy and unethical.   I’ve seen greed overshadow quality.     I’ve been there and it’s great for a dopamine kick in the short term, but does one no…

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Rapport In Your Sales Call

Just finished an awesome weekend in Dallas.  The day before the mastermind Jaime and I did a sales training to the Hidden Gym team.    I want to dig into one area today around a sales call.   The importance of building rapport in your sales conversation.   In the beginning when I did sales,…

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What’s Most Important: Sales, Marketing or Branding?

Whats most important?    Sales, Marketing or Branding?   They all have an importance when building a profitable, successful fitness business.   One of the most popular questions I hear on my first calls with a fitness professional wanting to scale their business:   Do I need a website?   What type of logo or…

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Tackling The Fear of Success

Truth be told, I’ve battled the fear of success my whole life.    I’m still a work in progress.   So how do you overcome this fear and step fully into that feeling of ‘deserving’ success and abundance.    Funny, I find that I coach others better on this, that doing it myself, ever felt…

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Does Business and Balance Exist?

How many times have you heard, I’m too busy, I don’t have time.    This was me all throughout my 20’s and even a few years ago.    My kids totally changed my perspective, yet I’ve been the most successful in my entire career with them and not killing myself in doing so.   So…

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Build Unshakable Confidence!

Building Unshakable Confidence!    One of our most popular courses in Trainer Revenue Multiplier, has been ‘Unshakable Confidence’.   Today, I’m going to expand on things from the original course, as Unshakable Confidence is a key cornerstone to a successful fitness business.    Confidence is not learned through a book, it’s earned through small consistent…

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Who’s on your bus?

Who’s on your bus?   Your personal and professional circle can be broken down into a few categories.  Taking inventory every so often of where your energy is being shared is critical to growth.   Let’s say you got an old friend, who zaps your energy every time you are around them, you decide you…

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Fitness Professionals, The Truth About Free!

How many times have you opened up social media and seen at least 5 offers on something for free.    Some examples: 5 Day or 7 Day Challenges, 14 day Trials, 30 minute fitness consultations, one free training session, free butt building workout, free Facebook group, free ebook.    Free works if you position it…

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